Bruce Rossmeyer's Daytona H-D Teams up with Ifuel Software Solutions.

BRUCE ROSSMEYER’S DAYTONA HARLEY–DAVIDSON AT DESTINATION DAYTONA TEAMS UP IFUEL SOFTWARE SOLUTIONS TO CREATE ULTIMATE VIRAL MARKETING CAMPAIGN

World’s Largest Harley-Davidson Dealership and New-Wave Technology Firm Bring Internet Marketing to the Next Level with Video Communications.

DAYTONA BEACH, FL (December 22, 2008) – Bruce Rossmeyer’s Daytona Harley-Davidson, located in Ormond Beach at Destination Daytona, the World’s Largest Harley-Davidson dealership, has teamed up with iFuel Software Solutions (iFuelSS) to create an extraordinary on-line marketing campaign.

Considering Bruce Rossmeyer is one of the most dominate names in Harley-Davidson^® history, it is no surprise that this innovative name brand has taken Internet marketing to the next level with evolutionary tactics in video communications. Through the efforts of iFuelSS, a stellar video-driven campaign has been launched with overall efforts to increase brand awareness and optimize search engine recognition.

The Bruce Rossmeyer Harley-Davidson campaign entails Web site Video Spokes Guides, Video Email Production, Market Area Video Blast and a Video Email Deployment System. The Web site Video Spokes Guide is presented in high definition quality, with Web site actors that keep visitors engaged, entertained and on the site for an extended period of time. This element features options such as time and date prompted responses from the Web site actor such as “Good Afternoon,” and even a visitor recognition message such as “Welcome Back,” making each visit to the site unique.

iFuelSS is a forward thinking, web-based, software company with a flair for marketing and sales. Considering that today’s Internet continues to grow at remarkable a rate and high speed bandwidth is now commonplace, it seems that the door for use of video technology on the web is now open. iFuelSS has capitalized on this momentum by setting the standard with cutting edge virtual V-mail products. Virtual V-mail will engages audiences and makes them take notice and say, “Wow!” To view an example of the campaign – a demo created for Bruce Rossmeyer’s Harley-Davidson Camp Boggy Creek charity ride visit http://www.ifuelss.us/ifuelssdemo/CBC/WatchThis.htm?ProspectID=547 .

Bruce Rossmeyer currently owns 15 Harley-Davidson^® locations, including the famed Ft. Lauderdale and Daytona Beach locations and the new Bruce Rossmeyer’s Daytona Harley–Davidson located in Ormond Beach at Destination Daytona, the World’s Largest Harley-Davidson dealership. In January 2007, the new Graceland^® Harley-Davidson location opened in Memphis, TN on the property of Graceland and in 2006 Southern Thunder Harley-Davidson opened in Horn Lake, MS. At the Harley-Davidson® dealerships owned by Bruce Rossmeyer, the dealers are the lifelines to the customers. Employees at the stores provide clients with the knowledge, service and information necessary to get riders on the road. Bruce Rossmeyer, the World’s Largest Harley-Davidson dealer is located at 1637 North U.S. Highway 1, Ormond Beach, FL, 32174. For more information, please call (386) 671-7100 or visit www.BruceRossmeyer.com.